Why Chasing ROAS Could Be Holding Your Brand Back
by Kyla Friel on Jan. 28, 2025
First up in our Growth Gems series, we talked to William Harris, CEO of Elumynt. By optimizing ads around profit instead of ROAS, William has helped over 13 businesses get acquired, with one selling for $800M, another selling to GoDaddy, and another that recently IPO'd. At first glanc …