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Why Personalization Gaps Are Costing You Sales
by Kyla Friel on Mar. 5, 2025
For the second edition of Growth Gems, we spoke with Priyank Sharma, Head of Sales & Customer Success at Enalito, about the power of personalization in ecommerce. Maisonette has built a trusted marketplace for premium children’s brands. Their strong product curation and solid emai …
Why Chasing ROAS Could Be Holding Your Brand Back
by Kyla Friel on Jan. 28, 2025
First up in our Growth Gems series, we talked to William Harris, CEO of Elumynt. By optimizing ads around profit instead of ROAS, William has helped over 13 businesses get acquired, with one selling for $800M, another selling to GoDaddy, and another that recently IPO'd. At first glanc …