How to Create an Effective Ecommerce Returns Policy
by Rin Mosher on Mar. 22, 2024
Every online shopper faces the reality of needing to return an order at some point. Ecommerce returns policies go a long way in ensuring a seamless experience by providing directions on how packages can be sent back, terms for refunds, rules for exchanges, and more. This is much more …
How to Reduce Cart Abandonment In Ecommerce
by Rin Mosher on Mar. 15, 2024
Shopping cart abandonment is a natural part of the online buying process. Consumers bail on purchases for a number of reasons, ranging from cold feet to cumbersome checkout design. However, high cart abandonment rates might signal issues that are leading your ecommerce business to los …
Product SEO: Best Practices for Ecommerce
by Rin Mosher on Feb. 28, 2024
Are the product pages on your ecommerce website crafted with search engine optimization (SEO) in mind? If not, they might not be reaching their full potential. Acting as the virtual salespeople of an online store, product pages are only able to do their job when they're in front of cu …
Complete Ecommerce Inventory Financing Guide For 2024
by Kyla Friel on Feb. 23, 2024
Efficient inventory management is a cornerstone of ecommerce success — and this includes managing the costs that come with having inventory. Managing inventory costs can often present a significant challenge, impacting both cash flow and the ability to meet customer demand. Many ecomm …
Guide to Inventory Loans for Ecommerce
by Kyla Friel on Feb. 9, 2024
Inventory loans are a key financial tool for ecommerce businesses, used to acquire new inventory without threatening cash flow. Since ecommerce poses unique challenges, like changing customer demand, busy peak seasons, and the pressure to introduce new products, having the right amoun …
Guide to Alternative Inventory Funding Options for Ecommerce
by Kyla Friel on Jan. 31, 2024
It’s a necessity to have the right amount of inventory on hand when running an ecommerce business. That amount can change depending on circumstances, like seasonal peaks or launching a new product, and it's common for ecommerce businesses to secure financing to fund that additional in …
Unconventional Ways to Promote Your Ecommerce Store
by Rin Mosher on Jan. 25, 2024
Running an ecommerce business is only getting more competitive by the day. It's not enough to simply have an online store - businesses that want any hope of being seen need to put extra work into promotional efforts. Even more than that, they need to find a way to differentiate themse …
The Best Social Commerce Platforms In 2024 with Benchmarks
by Rin Mosher on Jan. 19, 2024
Social media is no longer just for sharing photos and status updates – the widespread introduction of in-house shopping features is turning apps like Instagram, TikTok, and Facebook from just social media into social commerce platforms, redefining the way consumers shop online. As an …
How to Increase Average Order Value With Real-World Examples
by Kyla Friel on Dec. 20, 2023
As an ecommerce professional, a good chunk of your time is probably dedicated to examining key metrics like conversion rate, bounce rate, and overall revenue for your company. A critical figure that should be on your radar is the average order value (AOV). Average order value represen …
How to Hire a Logistics Manager for Ecommerce
by Kyla Friel on Oct. 25, 2023
The ability to manage the logistics of inbound and outbound goods is vital to the success of an ecommerce business. How can you ensure your goods are moved efficiently? Adding a logistics manager for ecommerce to your team can help you manage this vital phase of the supply chain. They …