How YouTube Shopping Works for Ecommerce Businesses In 2025
by Rin Mosher on Dec. 20, 2024
With over 122 million daily active users, there’s no doubt that YouTube – and the integrated YouTube Shopping platform – is an effective way to share your ecommerce products with the world. More than 30 billion hours of shopping-related videos were watched on YouTube in 2023, and that …
How to Increase Conversions: Proven Strategies for Success
by Shipfusion Team on Dec. 17, 2024
Every interaction on your website, email, or ad can be an opportunity to inspire a purchase or foster a lasting customer relationship. This guide delves into proven conversion strategies that go beyond the basics, offering actionable insights for business owners, marketers, and develo …
When Was Online Shopping Invented? A Brief History
by Shipfusion Team on Dec. 6, 2024
The advent of the Internet has transformed many aspects of daily life, not least of which is the way people shop. Online shopping has gradually evolved, becoming an integral part of modern retail. Understanding its beginnings offers insight into how far e-commerce has come and what th …
TikTok Shop Name Ideas and More Inspiration for 2025
by Shipfusion Team on Nov. 8, 2024
Naming your TikTok Shop is more than a creative exercise – it’s a strategic choice that influences how customers perceive your brand, how well they remember it, and even how likely they are to purchase. A great name captures attention, conveys your brand’s essence, and aligns with the …
Your Complete TikTok Ecommerce Strategy Guide For 2025
by Rin Mosher on Oct. 7, 2024
TikTok's meteoric rise to stardom has transformed the social landscape – and the way growing ecommerce businesses are discovered online. Using features like TikTok Shop, advanced ad formats, and viral trends, a well thought out TikTok ecommerce strategy can be a competitive way to rea …
7 Ecommerce Landing Page Best Practices (With Examples)
by Rin Mosher on Jul. 30, 2024
When it comes to ecommerce, first impressions matter. Research shows that users form an opinion about a website within milliseconds of landing on it. Why let all the hard work you’ve put into your brand go to waste so quickly, or at all, for that matter? Products can be great, but get …
How to Use Pinterest for Ecommerce
by Rin Mosher on Jun. 6, 2024
With over 518 million active users worldwide, Pinterest has long been the most popular social media platform for finding inspiration. Yet many business owners have yet to tap into its many ecommerce marketing features, which facilitate millions of dollars worth of product purchases ev …
How to Sell On Facebook as a Business In 2024
by Rin Mosher on Apr. 4, 2024
Facebook has continuously been the world’s most popular social media platform, with over 3 billion people using it monthly. And with the integration of the ecommerce feature known as Facebook Shops on the platform, more and more ecommerce businesses around the world are looking for an …
Product SEO: Best Practices for Ecommerce
by Rin Mosher on Feb. 28, 2024
Are the product pages on your ecommerce website crafted with search engine optimization (SEO) in mind? If not, they might not be reaching their full potential. Acting as the virtual salespeople of an online store, product pages are only able to do their job when they're in front of cu …
The Best Social Commerce Platforms In 2024 with Benchmarks
by Rin Mosher on Jan. 19, 2024
Social media is no longer just for sharing photos and status updates – the widespread introduction of in-house shopping features is turning apps like Instagram, TikTok, and Facebook from just social media into social commerce platforms, redefining the way consumers shop online. As an …