How Product Sampling Can Drive Ecommerce Sales Success
by Rin Mosher on Apr. 17, 2024
Is the secret to boosting your ecommerce sales giving products away for free? It may seem counterintuitive, but product sampling can be a great way to encourage purchases and establish strong customer relationships. It’s becoming especially valuable in the highly competitive ecommerce …
A Guide to Amazon FBA Prep
by Kyla Friel on Apr. 12, 2024
Fulfillment by Amazon (FBA) offers a streamlined approach to online selling, where sellers store their products in Amazon's fulfillment centers. However, the benefits of FBA can only be fully realized when products are properly prepared, or "prepped," for Amazon's fulfillment process. …
What Is Economic Order Quantity and How to Calculate It
by Rin Mosher on Apr. 12, 2024
Inventory is one of the most important elements of any business. Finding the balance between having enough inventory to meet demand without overspending on excess stock is a constant challenge for businesses of all sizes. The concept of Economic Order Quantity (EOQ) helps tackle this …
What Is Dimensional Weight, and How Do You Calculate It?
by Rin Mosher on Apr. 8, 2024
The dimensional weight (DIM) based pricing system, which uses the measurements and volume of a package to determine shipping fees, has become standard in the shipping industry — which means you might be overpaying on shipping costs if you’re not using the optimal packaging sizes. This …
How to Sell On Facebook as a Business In 2024
by Rin Mosher on Apr. 4, 2024
Facebook has continuously been the world’s most popular social media platform, with over 3 billion people using it monthly. And with the integration of the ecommerce feature known as Facebook Shops on the platform, more and more ecommerce businesses around the world are looking for an …
Fulfillment Center vs. Warehouse: What's the Difference?
by Rin Mosher on Apr. 3, 2024
From 'third-party logistics company' to 'order processing facility' to 'distribution center,' discussions about ecommerce fulfillment involve many similarly-sounding terms. If you’re not in the know, one of the most confusing comparisons might be the differences between a fulfillment …
How to Create an Effective Ecommerce Returns Policy
by Rin Mosher on Mar. 22, 2024
Every online shopper faces the reality of needing to return an order at some point. Ecommerce returns policies go a long way in ensuring a seamless experience by providing directions on how packages can be sent back, terms for refunds, rules for exchanges, and more. This is much more …
How to Reduce Cart Abandonment In Ecommerce
by Rin Mosher on Mar. 15, 2024
Shopping cart abandonment is a natural part of the online buying process. Consumers bail on purchases for a number of reasons, ranging from cold feet to cumbersome checkout design. However, high cart abandonment rates might signal issues that are leading your ecommerce business to los …
3PL vs. 4PL: Which Is the Right Solution For Your Business?
by Kyla Friel on Mar. 14, 2024
Managing a growing ecommerce business demands effective logistics management to keep pace. Sometimes, keeping that pace becomes too challenging, resulting in a business stagnating instead of scaling. That’s why so many ecommerce businesses are able to grow further when they partner wi …
How To Use the Weighted Average Cost Method for Inventory
by Rin Mosher on Mar. 8, 2024
Proper inventory management is critical for ecommerce fulfillment, involving significant time and resources to ensure accurate accounting and efficient processing. Streamlining it through accurate tracking is essential — but valuing your inventory accurately is equally crucial. The We …