Only A Matter of Time: Pinterest Adds eCommerce Functionality

Pinterest – the visual bookmarking website that has seen a supersonic rise over the past years – has announced its addition of eCommerce functionality into its app. Users will now see a blue price tag appear below certain pins if the item is available for purchase. Customers will have the ability to select different views of the product and choose which colour they would like to purchase.

Pinterest & eCommerce Meet

The question remains as to whether Pinterest “users” are actually going to buy items that they previously “pinned” and moved on.

According to a Pinterest survey, the answer is a resounding ‘yes’

• Over 52% of users said the site helps them find items that they later go on to by.
• 30% of those surveyed said they had purchased an item online after seeing it first on Pinterest.

This is strong evidence that Pinterest users will not hesitate the buy “pinned” items from users and brands they follow on the social network.

Another interesting question is whether the addition of eCommerce shopping will dilute the overall product of Pinterest. After all, once money becomes a reward for users uploading their favourite products, the inevitable conflict of interest becomes a factor in how and what users decide to share.

For the time being, it is safe to say that a lot of items will be purchased through Pinterest with the new rollout. Whether Pinterest stays at the top of its field, or falls victim to becoming a revenue site, remains to be seen.

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