DTC Fulfillment Returns, Unpacked
by Rin Mosher on Feb. 20, 2025
DTC fulfillment returns are an unavoidable part of ecommerce. Even when refunds aren’t involved, processing returns takes time and money—covering shipping, inspections, restocking, or disposal. But with hassle-free returns now an industry standard, ignoring them isn’t an option. Manag …
4 Unexpected TikTok Shop Challenges You Need to be Prepared For
by Rin Mosher on Feb. 6, 2025
TikTok Shop can be a gold mine for ecommerce businesses, especially with not-uncommon overnight virality that can happen. But it’s also fast, unpredictable, and built for viral trends, which means the usual ecommerce playbook doesn’t always apply. Brands that thrive here aren’t just s …
How Ecommerce Brands Can Use the YouTube Shopping Affiliate Program
by Rin Mosher on Feb. 6, 2025
They say “time is money”. If that’s true, 30 billion hours of shopping-related videos consumed per year make YouTube Shopping a gold mine for ecommerce brands. Well, that and plenty of built-in marketing tools; from the YouTube Shopping Affiliate Program to in-video features, the soci …
6 Brand Collaborations That Paid Off (and What Made Them Successful)
by Rin Mosher on Jan. 17, 2025
For competitive ecommerce businesses, the idea of working with others almost seems foreign. But there are times when it can pay off – like with brand crossovers. From Supreme and Louis Vuitton to LEGO and Adidas, history is full of noteworthy brand collaborations that paid off big tim …
4 TikTok Alternatives for Ecommerce Businesses In 2025
by Rin Mosher on Jan. 16, 2025
The looming possibility of a TikTok ban in the United States doesn’t have to spell disaster for social commerce. In fact, it could be your chance to level up. Think of it as a nudge to expand your reach beyond a single platform and connect with your audience wherever they scroll. The …
7 Signs You Need a 3PL for TikTok Order Fulfillment
by Rin Mosher on Jan. 14, 2025
Making big changes in your business is rarely easy, and deciding whether to partner with a 3PL warehouse for TikTok Shop fulfillment is no exception. The process can feel like walking a tightrope – move too quickly, and you risk stretching your budget before your business is ready; wa …
How to Improve Your TikTok Shop Performance Score (SPS)
by Rin Mosher on Jan. 14, 2025
The saying “the customer is always right” takes on a new meaning on TikTok Shop, where one person’s positive or negative experience has the power to change everything overnight. We aren’t talking about what can happen after a viral video or great piece of User-Generated Content (UGC) …
How to Avoid TikTok Shop Violation Points
by Rin Mosher on Jan. 14, 2025
Over 55 Million U.S. consumers made at least one TikTok Shop purchase since it was introduced in Fall 2023, and 500,000 businesses had signed up for the platform by the end of that same year. Besides being an addicting social media app, TikTok’s ability to retain shoppers is largely t …
How Ecommerce Businesses Can Respond to an American TikTok Ban
by Rin Mosher on Jan. 10, 2025
Throughout most of 2024, the roughly five million companies and creators who make money off viral social media platform TikTok were told they could see their livelihoods completely upended by an impending ban signed by former President Biden. With Donald Trump in the White House, plan …
So Are We Done with De Minimis or Not?
by Rin Mosher on Dec. 24, 2024
If you own an American ecommerce business, chances are you’ve felt pressure from Shein, Temu, and every other discount brand somehow capable of profitably selling pants for $2. Foreign companies like them have dominated domestic and global markets alike with ridiculously low prices on …