They make their way to your website, browse through the products and add the ones they want to the cart. The next step is quite simple, right?
All they need to is proceed towards the payment form. However, they don’t, and it could be due to a number of reasons.
If you own and operate an e-commerce store, a variety of factors could be driving compelling customers to abandon their shopping carts.
In this blog post, we share some of the common, yet important, reasons why this happens:
They Might Encounters Unexpected Costs At Checkout
According a research study, almost 56% of customers said that they abandon shopping carts because they are presented with unexpected costs at the time of checkout.
Most of us have experienced this ourselves. We are done adding the items to cart, the final bill is right according to our budget, but now there are additional fees that weren’t there in the first place.
Make sure that you clear out all prices before buyers add products to carts. This will help avoid any confusion at the final stage of the buying process.
Your Website Is Unbearably Slow
This problem occurs at the hosting end and could become a serious problem for you e-commerce store.
If you tend to host your website on a poorly performing server, your website will function slow and may crash. This will ultimately frustrate customers, pushing them towards an alternative store. Try switching to a dedicated hosting server to tackle load problems.
You Don’t Offer Multiple Payment Options
Although offering multiple payment methods can cost more, it is worth it. Think of it this way; some customers wish to pay with a certain online payment method and if that isn’t available, they are more likely to move over to an alternative online store.
Make sure that you integrate as many payment options to your website as possible.
Your Website Doesn’t Offer Enough Security
Most of the times, shoppers abandon their carts because they realize your website lacks security. Any website accepting payments should offer some form of online security to protect customer data and to safeguard their personal details.
Even though the skepticism around online payments has almost faded, customers will still be concerned before paying online.
One or all of these reasons could be why your customers are abandoning shopping carts before checking out.
Give them the best online buying experience with our streamlined order fulfillment services. Get in touch with us to learn more about how our services integrate into your shopping cart.